Little Black SEO Book

I have been reading a great book titled Little Black Book of Connections by Jeffrey Gitomer. The book starts out by identifying just how impersonal many of our connections have become. He identifies the fact that if asked to recall from memory the name and phone number of our best contacts, many of us would fail. Sure we have them in our cell phone or stored in our contact list on our computer. But in a crunch, we would be at a loss. My guess is that many of our friends and customers would experience the same if they were asked to pass on our contact information in a crunch as well.

Now try and reach the people who don’t know you. As a website development company we are asked over and over again how to get to the top of the search engines. How do we get more hits to our website? What are the keys to good search engine optimization? Links? Content? Time? Money? Page Header?

Well yes, those are all good strategies. But seriously, lets make it simple. The people that are most likely to do business with you already know you or can make a connection with you faster than they can with Kevin Bacon. So why are you not marketing to these relationships? They will play a major role in who you meet in the next year and who meets you.

So next time you are sitting at your computer looking for the next big SEO idea, get out your cell phone and start dialing. Spend 5 minutes talking to your friends and business contacts. See how they are doing, maybe you can offer some simple words of encouragement or congratulate them on a recent success. Then, while you are chatting about old times, get their email and updated address to build your Little Black SEO Book. Because if you are smart these are the first people you will keep abreast of the wonderful things you are doing for people with your business.